![]() Doing this first, while you are fresh, will lead to better copy, a better plan for the design, and ultimately a better email. The first thing you should do is to write the plain-text version of your email. ![]() A good source of information about CSS in in HTML email is Campaign Monitor’s guide. Probably not a great source of information anymore. Update: This article is about a decade old as I update this. Make sure to create it so that it looks the best it possibly can in all email clients.Only send email to people that opted to receive them.If you decide to do it, these are what I consider to be the five golden rules of HTML emails: If you just want to do it because everyone else on your block is doing it too, don’t. This is surely a debated issue, but ultimately I say if you have a message you feel would benefit from a nicely designed email you should go for it. Should you be sending HTML emails at all?
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